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SEO Tips - What is SEO Audit report - How to create SEO audit report

Hi All in this post iam providing the information how to prepare SEO Audit Report. Below I given step by step process and Some Tools Details. I hop after reading this article you can create audit report easily.

Actually it is basic SEO Audit Report based on this information you can create your own Audit report.


What is SEO Audit report - How to create SEO audit report


SEO Audit report means providing the information of SEO Score of website. In this report we have to provide the position of a website in seo Rules like. 

Key words, On Page SEO and Off Page SEO.


What we have to Place in this audit report?


We have to mention the company Details.



Next we have to mention client details.

Like Site Name and Site Url

After that we have to place the details Domain Authority, page authority and Spam Score of that website. (These details we can get from MOZ

If it is new website you have to suggest the keywords.

If it is old website we have to place what they target key words. Then we have to check the website position for their key words.

After that we have to analyse the On page SEO Factors and place as tabular format.

What is SEO Audit report - How to create SEO audit report
What is SEO Audit report - How to create SEO audit report 


Like

  • Canonicalization.
  • Header Tag Optimization.
  • Meta Tags Analysis.
  • Content Analysis and its navigation (bots view).
  • URL Structures.
  • Image Optimization.
  • Domain Analysis.
  • Update XML sitemap.
  • Text-to-Code Ratio.
  • Page Load time Etc.,

Example Table of On Page SEO Format:


S.NO
Requirements
Result
Score
1.
Url Optimization
No! Url Optimization and there is no Structured Url
0/5
2.
Title Tag
Yes! No perfect Title optimized.
3/5
3.
Meta Keywords
Yes ! There is no specific page wise meta keywords in site.
2/5
4.
Meta Description
Yes! No perfect SEO Applied for the description.
2/5
5.
Image Optimization
Yes! There No perfect optimization is Applied
2/5
6.
Header Tags
Yes! Header tag optimization is Not Applied.
1/5
7.
Site Speed
Better
3/5
8.
Html
Better
3/5
9.
Share Buttons
Yes
5/5
10.
Content
·       Content is not good and pages having less content.
·       In that content not having specific targeted keywords
·       Less key word density.
·       We have to optimize all the services pages.

2/5
11.
Site Map
Yes!
5/5
12.
Analytics
Yes!
5/5
13.
Webmaster
Yes!
5/5
14.
Iframes
Less! Good
3/5
15.
Favicon
Yes!
5/5
16.
Robots.txt
Yes!
5/5
17.
Canonical Issue
No!
5/5
18.
SERPs Appearance
Yes
3/5
Through SEO P Timer tool, Manual Test and other tools

If it is new site it is enough data.

If it is already exist website then we have to check their back link information by using SEM Rush Tools and some other tools. Or if they give webmaster tools login details we get the information from that also.

Eg:

Domain Authority: 25 /100


Back Links: 2,121
Inbound Links Count: 189
Link to Particular Page:
Your pages
Links
Source domains
http://www.abc.in/
1,392
102
/a.html
332
36
/a.html
183
46
/a-b-c-in-Hyderabad.html
118
40
/a-a-a-in-Hyderabad.html
56
16
/stripmethod.html
13
5
/a.html
9
7
/b.html
6
6
/d.html
5
3
/f.html
2
3
/a-b.html
1
1
/a.html
1
2
/a.html
1
2
/a.html
1
2
/a.html
1
2

Off Page: We use webmaster tool, SEM Rush tool
S.NO
Sites
Score
1.
Directory
High
2.
Article
Less
3.
Forum
Less
4.
Profile Creations
Less
5.
Image Sharing
No
6.
Document sharing
No
7.
Social Book Marking
High
8.
Press Release
No
9.
Blog Commenting
Less


Based on that back link analyzation we have to give the suggestion were they are in drawback and where they are in good.

After that you have to place the competitor website details like website name and website url.
After that we have to give conclusion about over all website. That is called website audit report.

Important topics in digital Marketing:

Important about SEO Audit Report:


This Audit Report varies from company to company and project to project also. But all audit report will have this fields only like Keywords, On Page and Off Page Only.


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