Why Guest Blogging Panda Penalty Update:
|Guest Blogging a panda penalty|
Guest Blogging is defined as a blogger content to be published on other blog. Many a time it can be a mutual exchange of content writing on website with in the same niche. It was a respectable job for authors, because they were invited to write their review or opinion on other website to gain online exposure.
Let’s take a simple example to see how guest blogging can be a spammy technique:
From the above example we has seen that a new blogger was approaching an other blogger but was asking for a link exchange, which is a spammy technique and is a potential Google quality guideline violation. Also many website owner are relaying on guest posting, guest blogging sites, or guest blogging SEO as a link building strategy, link banks. Google has always tried to a distinguish between high-quality guest posts vs. spammier guest blogs.Google always appreciate high quality guest blogging, which is 100% original, well written, and Relevant to your audience not just for linking building.
Recently Barry Schwartz on this website SEOroundtable also posted a warning against article written for link building and many website would see a mass link penalty following these techniques. He added saying that it can even effect ranking fluctuations for website and may hit a penguin update.
Concluding points to add is that a High quality Guest blogging with NoFollow link is always good practices and wouldn’t violate search engine guidelines.