What is search algorithm & how it affects SEO strategy?
Whenever I have a question, I get the answer from Google search engine and to my surprise the answer is exact match. As an Internet user, I am feel good with the answer but as a marketer, I am curious to know how Google finds right results to questions. I found my answer in Search Algorithm.
What is search algorithm?
Search algorithm is the method of recovering information stored in any database, in this algorithm used search trees hash table. The procedure is to examination all the websites available on the (www) World Wide Web and bringing the sites matching with searched term. Search algorithm works like a calculated formula and inspects websites with such accuracy that the results always good.
Do you know history of search algorithm?
AltaVista started processing lingual questions with advance level searching methods in the year 1994. It was start of Search Algorithm. But Overture, a widespread search engine of its time, bought AltaVista and today it is property of Yahoo, who bought Overture in 2003 after it misplaced the battle of search engine popularity to Google.
How Google search algorithm works:
Google trusts on an Automated Program that hunts the web with spiders or robots as they are usually called to find sites matching with the searched question (quarry). The robots follow links that contain the keyword and in this way find the websites matching with the keyword.
Let’s understand the process with an example. If I want to know who is the best hero in Ap, I will enter Best Hero in the search box. Google will search all the web pages that contain the keyword and assign each page a rank on its findings like how many times the keyword appears in the page and URL.
High ranking pages are the sites that have answer to my question. The answer is ******
More on Google Search Algorithm
Google Search Algorithm is always changing to improve the search results. Google is always working to find solutions to improve its Search algorithm.
Matt Cutts is explaining that the Google SE is changed almost 350-400 times per year. Every day there is an update on the algorithm and it could a minor change like use of better alternative or it could be a new log like Google Panda.
Important algorithm updates and their effect on search engine rankings of websites
Google Humming Bird
It was introduced in August 30, 2013 but was announced on 26 9th 2013. According to Google, it was the first major update after 2001 Caffeine update. Humming Bird is the process to understand the searched question. Google wants to know what its users are searching and to achieve this objective it introduced Humming Bird.
It was released on Feb 2011 with the objective to assign page ranks according to back links quality. As a result, Websites with low quality content rushed into search results and websites with high quality content remain on the top position. To improve ranking, SEOs are advised to use high quality unique content only.
It came a year after Google Panda and its objective was to find out spams. Not Panda and Penguin are grouped to make a new algorithm that improves quality of content appearing on search results. Google considers a back links as a vote hence sites collect back-links to achieve high page ranks. Penguin detects low quality links and lowers page rank of sites according to quality of their links.
Google Mobile Update
In 2015, Google introduced Mobile Update knowing value of mobile searches. It is also announced that mobile has taken over desktops/laptops. This update compulsory the websites to become mobile friendly by getting the functionality of working on mobile platforms.
Google Algorithm guides search results hence it is important for SEOs to keep track of algorithm updates and optimize sites according to the updates.
Some important factors to keep in mind
Content: It must be readable, informative and unique.
Bank link: Use high quality links only.
User friendly: Try to make your site more user-friendly as the real objective .of optimizing websites is to get human traffic.